INU LAB

BRUSSELS · FOUNDING 100

A better bowl starts with your dog.

The new site opens on 8 October 2026.

An apricot dog walking beside its owner on a quiet Brussels street

The problem with generic nutrition

Your dog is not an average. The plan should not be either.

Breed, age, body condition, activity and daily response change what a useful nutrition plan looks like. A label cannot hold that whole story.

The full INU journey is designed to connect food, portion and transition with weight, appetite, energy and owner observations. The app is being built for that record. People remain accountable for guidance.

Designed as a whole formula

A formula designed as one system.

Animal tissues set the biological direction. Amino acids, fat, minerals, functional fibre and a precision premix are designed together. The actual food must be verified before release.

Animal firstProtein is treated as an amino acid system, not a headline percentage.
Energy with purposeFat supplies energy while essential fatty-acid balance is deliberately controlled.
Minerals engineeredCalcium, phosphorus and trace nutrients are designed and checked together.
INU LAB Venison 03 frozen dog food pack

A product you can see. A formula you can question.

A named animal source, functional tissues, deliberate fibre and precision micronutrients are brought together for a specific nutritional job.

  1. 01

    Named animal sourceThe starting point stays clear.

  2. 02

    Whole-formula logicEvery layer has a reason to be there.

  3. 03

    Measured after makingThe actual food, not only the recipe, earns the evidence.

Planned INU Record

Less remembering. A fuller picture of your dog.

The planned INU app brings meals, weight, appetite, documents and daily notes into one record you control. Keep the food you actually use, including food from other brands, and choose what to share.

  1. 01

    Bring the details togetherPlanned document import and AI-assisted summaries, with the source available to check.

  2. 02

    Notice what changesOver time, compare observations with your dog’s own history. Individual baselines need enough reliable data.

  3. 03

    Prepare better conversationsShare selected records with your care team. Predictive health intelligence is a future research stage, subject to validation.

INU RECORDSAMPLE PROFILE · CONCEPT
Milo3 years · 21.4 kg · active
On plan
Current nutrition signalSteady transition

Food, portion and owner check-ins are building Milo’s first baseline.

Baseline building18 days of context
FoodVenison 03Starting recipe
Owner noteEnergy: strongLogged today
Next stepReview portionIn 5 days
Illustrative concept for the INU Record. AI assistance is planned; this does not diagnose disease.

Clinical boundary

Everyday nutrition support, with a clear veterinary boundary.

INU LAB supports everyday nutrition decisions. It does not diagnose disease or replace veterinary care.

That boundary matters: useful nutrition support should make it clearer when a question belongs with the food plan and when it belongs with a veterinarian.

The new site opens on 8 October 2026.

Contact: hello@inu-lab.com