EVOLUTIONARY NUTRITION · HUMAN CARE · AI INTELLIGENCE

The evolutionary diet, made intelligent for your dog.

INU LAB unites animal-rich nutrition, a plan built for one dog, human expertise and an AI-powered app that keeps every useful signal connected.

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Built for owners who want more than dog food: a living nutrition relationship that gets smarter over time.

INU LAB Venison 03 frozen dog food pack — Evolutionary nutritionAnimal-rich food built around canine biology.

INU intelligenceAI-powered continuity, guided by people.

One dog. One evolving system.

Biology begins the plan. Intelligence keeps improving it.

Every INU relationship starts with the food: a precisely defined recipe, portion and transition built around the individual dog.

The app then connects weight, stool, appetite, energy and owner observations to the plan. AI finds the pattern; a human brings judgment and care.

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Why INU is different

Science, technology and humanity working around the same dog.

Biology first

Animal-rich nutrition inspired by how dogs evolved to eat and verified as a whole formula.

AI with memory

The app keeps every useful nutrition signal in one living record.

People accountable

A real person reviews the context, explains decisions and stays in the relationship.

The INU loop

Feed. Observe. Learn. Improve.

Evolutionary nutrition creates a known input. Daily life creates signals. AI connects the pattern, and a human decides what it means for the dog.

Diagram showing food, dog, daily signals, AI and human judgment connected in one living nutrition record — A continuous nutrition relationship, not a one-off recommendation.

The AI nutrition layer

The app turns daily signals into a nutrition story people can act on.

The INU app keeps food, portion, transition, weight, stool, appetite, energy and review history in one evolving record. AI organises the signal. A person stays accountable for the guidance.

Know the inputFood, portion, transition and reason.

Learn the patternWeight, stool, appetite, energy and owner notes.

Human decisionAI organises context. People remain accountable.

INU RECORDFOUNDING 100 · CONCEPT

Milo3 years · 21.4 kg · active

On plan

Current nutrition signal Steady transition

Food, portion and owner check-ins are building Milo’s first baseline.

Baseline building18 days of context

FoodVenison 03Starting recipe

Owner noteEnergy: strongLogged today

Next stepReview portionIn 5 days

Illustrative preview of the AI-powered INU Record. It supports nutrition decisions and does not diagnose disease.

Clinical boundary

Everyday nutrition support, with a clear veterinary boundary.

INU LAB supports everyday nutrition decisions. It does not diagnose disease or replace veterinary care.

That boundary matters: useful nutrition support should make it clearer when a question belongs with the food plan and when it belongs with a veterinarian.

Why we are building INU

The complete INU relationship

More than food. A continuously improving nutrition system.

Product

Evolutionary nutrition

Animal-rich recipes, a dog-specific portion and a guided transition.

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Science

Modern proof

Whole-recipe formulation, mineral control, analytical verification and responsible boundaries.

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Intelligence

App and human care

A living record, intelligent check-ins and a person who knows the story.

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Company programme

INU LAB is now a part of Microsoft for Startups.

Programme participation; not a Microsoft endorsement.

Proud to partner with Microsoft for Startups

Founding 100

Help build the most intelligent nutrition relationship in dog care.

Founding 100 brings evolutionary nutrition, the first AI-powered INU Record and close human guidance together around 100 real Brussels dogs.

Applications are open for 100 Brussels households ahead of the 1 October 2026 launch. Applying is free, and every accepted household sees the proposed next step before making a commitment.

Apply for Founding 100 program