01
Nutrition subscription
A recurring food relationship creates the practical reason to begin and return.
About INU LAB
Good food should create better context, not another disconnected record.
INU LAB is building a more continuous relationship between what a dog eats, what the owner observes and what should happen next.
Why INU exists
The important details are scattered.
Food companies know what was ordered. Owners notice daily changes. Veterinarians see the dog at specific moments. Each view matters, but they rarely remain connected over time.
INU starts with nutrition because food is a known, repeated input. From there, the plan, observations and review can form a more useful history.
The founding point of view
The dog is the client. The owner is the partner. The product must serve both.
INU LAB was founded by Arnold I. Szepesi after earlier experience co-founding and operating a European raw pet-food business. The lesson was simple: the recipe matters, but so do the transition, the questions and the context that follows delivery.
Why food comes first
Start with one daily input we can know precisely.
02
Persistent dog profile
The food, portion, reason and owner observations can remain connected across time.
03
Wider context, carefully
Veterinary or device information belongs only with clear permission, reliable provenance and validated use.
Starting small
Prove the relationship before widening the circle.
INU LAB launches on 1 October 2026 with a deliberately limited founding group, beginning in Brussels and expanding through the first Benelux hubs as operations prove ready.
That sequence gives us the density to learn from onboarding, transition, delivery and follow-up without pretending that every market is already open.
Apply to Founding 100