Begin with food
A known recipe, starting plan and transition create a clear nutritional input.
About · 04
Built from one belief: dogs deserve better than average nutrition.
INU unites the biological logic of animal-rich food with modern science, human care and AI memory around one dog.
The problem
Nutrition plans, owner observations and clinical visits rarely share one history.
Food companies know what was ordered. Owners notice daily changes. Veterinarians see the dog at specific moments. Each view matters, but the context rarely remains connected.
INU starts with nutrition because food is a repeated input we can know. The plan, observations and review can then become a useful longitudinal record.
Company
A formula can be scientifically exact and still fail if nobody helps the dog through real life.
INU LAB was founded by Arnold I. Szepesi after co-founding and operating a European raw pet-food business. Years inside the category revealed the missing link: the strongest food needs a precise transition, an owner who feels heard and a record that remembers what happened next.
How INU works
AI remembers every useful signal. People bring judgment, empathy and accountability.
Keep the context
The app connects recurring check-ins with what changed, when and why.
Stay accountable
A person reviews the pattern, explains the decision and knows when the veterinarian should take over.
Why Founding 100 is small
The first cohort is limited so every onboarding and review can be examined closely.
Founding 100 begins with a limited cohort so INU can examine onboarding, transition, recurring check-ins and the first version of the record.
At launch, people conduct the reviews. Device and veterinary integrations remain on the roadmap and will only be released after their use is validated.
Company programme
INU LAB is now a part of Microsoft for Startups.
Programme participation; not a Microsoft endorsement.
Founding 100