Science · 02

Evolutionary logic, verified by modern nutrition science.

INU starts with the dog as an animal adapted to animal-rich food, then tests the whole formula against modern nutritional, analytical and safety standards.

Biology plus verification

An evolutionary idea only matters if the whole formula stands up to analysis.

ENERGY + PROTEIN

More than a crude percentage

Moisture changes how raw-food percentages look. Nutrient density and essential amino acids must be assessed in relation to energy.

MINERAL BALANCE

Calculated, then checked

Calcium, phosphorus and their ratio require deliberate control. Bone inclusion alone does not demonstrate balance.

FATS + VITAMINS

Protected across shelf life

Fatty-acid sources, vitamin correction, oxidation control and storage conditions must be considered together.

QUALITY + SAFETY

Controlled from source to bowl

Supplier review, traceability, hygiene, microbiological criteria and frozen-chain validation form part of the product standard.

The INU standard: Every launch recipe earns its place through whole-recipe formulation, pilot-batch analysis, manufacturing validation and qualified sign-off.

Five-step evidence path from canine biology through formulation, pilot analysis, production control and the living dog record — Evolution sets the direction. Verification and follow-through make it accountable.

The evolutionary position

Dogs can digest starch. INU chooses animal-rich nutrition as the centre of the formula.

Evolutionary biology sets the direction. Modern formulation controls energy, essential nutrients, minerals and safety. Neither principle is strong enough on its own.

Read the domestication research ↗

Why INU goes further

Raw is a format. The formula, analysis and follow-through create the standard.

INU does not ask owners to trust a trend. We define the recipe, verify the nutritional architecture, control production and keep the dog’s response connected to the plan.

That is how evolutionary nutrition becomes a modern, accountable product rather than a belief system.

Standards and references

References used in formulation and nutrition assessment.

These references guide formulation, nutrition assessment and the boundary between general feeding support and veterinary care. Product-level evidence will be added as validation is completed.

FEDIAF Nutritional Guidelines · 2025European guidance for complete and complementary pet food.↗ WSAVA Global Nutrition GuidelinesNutrition assessment and responsible clinical boundaries.↗ AAHA Nutrition and Weight ManagementLife-stage assessment, body condition and monitoring.↗ European animal-by-product rulesPublic and animal health rules relevant to sourcing and traceability.↗

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