More than a crude percentage
Moisture changes how raw-food percentages look. We assess nutrient density and essential amino acids in relation to energy, not protein percentage alone.
Science
Raw is not the standard. Complete and controlled is.
Animal-first feeding is credible only when the formula is nutritionally complete, analytically verified and reproducible under disciplined frozen-chain conditions.
The formulation standard
Every nutrient has to work in the whole recipe.
Calculated, then checked
Calcium, phosphorus and their ratio require deliberate control. Bone inclusion alone does not demonstrate balance.
Protected across shelf life
Fatty-acid sources, vitamin correction, oxidation control and storage conditions are considered together.
Controlled from source to bowl
Supplier review, traceability, hygiene, microbiological criteria, frozen-chain handling and shelf-life validation form part of the product standard.
Development status: INU's formula architecture is a controlled working standard. Commercial recipes must complete formulation review, pilot-batch analysis, manufacturing validation and appropriate qualified sign-off before release.
A precise carbohydrate position
Dogs can digest starch. INU chooses not to use digestible carbohydrate ingredients as the main energy architecture.
Energy is managed through the formula's fat level and feeding quantity. This is a product-design choice, not a claim that every dog needs the same diet.
Claims discipline
Say only what the evidence can carry.
INU does not claim that raw food is automatically complete, that dogs cannot digest starch, or that a food can prevent or treat disease.
We will not claim veterinary approval without named, documented review. We will not make probiotic or product-outcome claims without product-specific stability or validation data.
Standards and sources
The working evidence base.
The formulation rationale draws on established European guidance, veterinary nutrition frameworks and peer-reviewed research. Product-level evidence will be added as validation is completed.
FEDIAF Nutritional GuidelinesEuropean guidance for complete and complementary pet food.
National Research CouncilNutrient Requirements of Dogs and Cats.
WSAVA Global Nutrition GuidelinesNutrition assessment and responsible clinical boundaries.
AAHA Nutrition and Weight Management GuidelinesLife-stage assessment, body condition and monitoring.
Axelsson et al., Nature, 2013Evidence of starch-digestion adaptation during dog domestication.
European food and animal-by-product rulesThe regulatory framework relevant to sourcing, production and traceability.